Bruce Neeld – President/Founder of Boulder Salt
Once upon a time, our founder, Bruce Neeld, had reason to look closely at the content of his local municipal water supply. What he found made him very uncomfortable, and laid the groundwork for Boulder Salt…
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You will find the origin of Boulder Salt in Colorado, where it was invented by Bruce Neeld. The story of this ground-breaking salt begins in the ’90s when Bruce found contaminants in his municipal drinking water. This inspired him to make it cleaner and healthier. As a biochemist and scientist with extensive water knowledge he knew a great deal about what he was dealing with, so he developed a system that distilled it and then treated it with a post-carbon filter. This removed the contaminants he was concerned about, but it left him with water that was stripped of all minerals, giving it a flat taste and slightly acidic pH.
To solve the taste problem Bruce started blending electrolytes in search of a mixture that would make his clean water palatable, nutritious, and have an alkaline pH. Working with calcium, sodium, potassium, and magnesium, he came up with a balanced salt blend that not only improved the nutrition of the water but also made it taste great! With the help of friends and family he discovered that, outside of water this salt was tasty and flavorful on food and in cooking as well. At this point he realized he was onto something.
The salt got more and more enthusiastic approval from the people who tried it, especially athletes, who raved about how it helped them and their performance. Bruce’s salt did much more than perfect his clean water, it boosted athletic performance and also made a superior replacement for table salt that is tastier and healthier!
Today that salt mix is known as Boulder Salt, and enthusiasm about its performance, health, taste and hydration qualities is growing rapidly! We invite you to learn more about this unusual blend and all the benefits it has to offer. We are passionate about healthy salt, and we’d love to answer any questions you may have. Check out our answers to frequently asked questions or contact our salt experts directly.
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