Bruce Neeld – President/Founder of Boulder Salt

The story behind our salt

Once upon a time, our founder, Bruce Neeld, had reason to look closely at the content of his local municipal water supply. What he found made him very uncomfortable, and  laid the groundwork for Boulder Salt…

Naturally Balanced

The Perfect Blend

Our purification process ensures that every batch of Boulder Salt delivers just that salts your body need. No contaminents. No fillers.   Just healthy salt!

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Accordion Content

Beyond Pure

Our purification process and quality control measures ensure that every batch of Boulder Salt delivers just the salts your body needs. No contaminants. And no fillers.

Excellent Source of Magnesium

Boulder Salt offers over 1/3 of your daily requirement of magnesium! That's 140 mg in a heaping 1/4 teaspoon!

40% Less Sodium

Concerned about your sodium intake? Boulder Salt has 40% less sodium per serving than traditional table salt, sea salt, and himalayan salt!

Balanced Ratio of Electrolytes

Boulder Salt is more than just sodium. It's a balanced blend of sodium, magnesium, potassium and calcium. It is uniquely formulated to approximate the natural ratios of these salts in the human body, helping to bring electrolytes levels into a naturally balanced state!

Boulder Salt is Alkaline

Unlike traditional table salt and himalayan salt, Boulder Salt is alkaline, measuring around 7.5 on the pH scale.

All this in just 2.0 grams
(¼ heaping teaspoon)

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Potassium
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Magnesium
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Calcium
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Sodium
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Bicarbonate
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Our Happy Customers

Learn More About Boulder Salt’s Potassium Magnesium Blended Salt

You will find the origin of Boulder Salt in Colorado, where it was invented by Bruce Neeld. The story of this ground-breaking salt begins in the ’90s when Bruce found contaminants in his municipal drinking water.  This inspired him to make it cleaner and healthier.  As a biochemist and scientist with extensive water knowledge he knew a great deal about what he was dealing with, so he developed a system that distilled it and then treated it with a post-carbon filter. This removed the contaminants he was concerned about, but it left him with water that was stripped of all minerals, giving it a flat taste and slightly acidic pH. 

To solve the taste problem Bruce started blending electrolytes in search of a mixture that would make his clean water palatable, nutritious, and have an alkaline pH. Working with calcium, sodium, potassium, and magnesium, he came up with a balanced salt blend that not only improved the nutrition of the water but also made it taste great!  With the help of friends and family he discovered that, outside of water this salt was tasty and flavorful on food and in cooking as well.  At this point he realized he was onto something.  

The salt got more and more enthusiastic approval from the people who tried it, especially athletes, who raved about how it helped them and their performance. Bruce’s salt did much more than perfect his clean water, it boosted athletic performance and also made a superior replacement for table salt that is tastier and healthier! 

Today that salt mix is known as Boulder Salt, and enthusiasm about its performance, health, taste and hydration qualities is growing rapidly!  We invite you to learn more about this unusual blend and all the benefits it has to offer. We are passionate about healthy salt, and we’d love to answer any questions you may have. Check out our answers to frequently asked questions or contact our salt experts directly.

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